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With the increase in the number of Smartphone and tablet usage in the world, app developers are facing more demands when it comes to creating better and more user-friendly mobile applications. If you’re going to visit the Google Play or the App Store, you’ll notice the generous amount of mobile applications that you can download for free or at a low price. However, only some of these applications stand out from the crowd and are really worth having on your mobile device. Currently, an average Smartphone user has 41 apps on their device. The study released by Nielsen also revealed that a very low number of users (16 percent) will try a failing app more than twice. Therefore, most users would rely on their first-trial experience with an app before deciding whether they should keep it or uninstall it.
Previously, we have published an article regarding common mistakes to avoid when designing for mobile devices. For this entry, we want to present a list of important elements you must integrate in order to build a successful and top-selling mobile app on the market.
- Faster loading period
One of the most important factors that mobile app developers must focus on is the loading time for each mobile app. Above we have mentioned that very few users will give a second try on a failing mobile app. Most users said that they would prefer using an mobile application that loads up under 5 seconds. However, some mobile application would require a large amount of data to startup, except if you have a device that has Quad-core 1.6GHz processor like the Samsung Galaxy S4. If that’s the case, then ensure that you have a loading screen page in order for the users to see how much they need to wait. A great example of an app that shows loading page is the Facebook for iPhone and Android device.
- Reliable performance
What’s more interesting than an mobile app that showcases its great performance despite its heavy graphics? A successful app must be well-tested, making sure that its performance is in top shape especially during the most extreme conditions. Irrespective of the device’s connections, a top-selling app must run smoothly without any lag and doesn’t eat much of your processor or your battery life.
- Takeout Ad banners
Although you want to earn from your work of art, a mobile app that is free yet filled with ad banners is not that appealing to most users. If you have tried the game 4 Pics 1 Word by LOTUM GmbH, you’ve perhaps tried answering 3 stages then a big ad shows up on your screen. Although this application is one of the most popular apps in the gaming section, many users find it uninteresting to play it with the banners ads and adverts popping on their screen. Instead, if you want to earn money from your app ad-free, it is advisable to create a paid version for users who choose to play, uninterrupted.
- Mobile compatibility
Each mobile device has its own screen dimension and features, thus your app must be compatible with the platform it has been developed for. If you have noticed, when iPhone 5 was still a rumored Apple device, app developers updated their applications in order to fit the 4-inch Retina Display of the latest iPhone. Remember that the most popular apps are the one that offers the best possible UI experience.
When we discuss about value, we are not pertaining to the price of the app, but the importance of the application to the users. You have to make sure that your app is usable, distinctive, provide assistance to the user, and make life easier. A top-selling app has to provide something extra that other apps on the market has not addressed yet. This will encourage more users to repeatedly use your app. An example of this would be the Instagram app. Once a upon a time, pictures would have to be transferred to your PC in order to edit and make it more appealing, with the Instagram app on your device, you can quickly add filters and share it on your social pages.
- Say no to lag
Along with checking the loading time of your app, you need to make sure that it doesn’t have any issues such as crashing, freezing and pixilated screen. Although some users have the patience to wait for the loading time, most of them doesn’t give a second look for apps that has bugs and crashes while they’re using it. Take note that your general UI thread must always be active. Before actually developing an app, it’s best to check if your desired mobile platform offers thread separation or secondary thread.