Project Description

I started IT’S THE NOW in 2016 with an idea of inspiring, connecting and helping women in business. I was freelancing in PR & marketing, navigating the world of running your own business and spending a lot of time alone working from my laptop. I looked to websites that could help me but everything I found felt really outdated and unrelatable, were poorly designed (I’m big on branding) and didn’t seem to be the right fit for me. I dreamt of a platform that was really beautifully designed, that had incredible actionable content with no fluff and a way to connect and meet likeminded women and so the idea for IT’S THE NOW was born.