How to SEO: Optimizing YouTube Videos

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The Success of YouTube

The exploding popularity of YouTube as a vehicle for attracting followers is a testament to its marketing effectiveness. Above and beyond basic SEO, there are plenty of more advanced techniques available to brands and marketers to get a leg up on the competition. Below you’ll find 5 concrete tips for attaining high rankings on the web’s biggest video search engine.

Publish Transcripts of Your Videos

The entire point of SEO is to draw more eye traffic from potential customers. Uploading transcripts of your videos will make your video content searchable and allow users that are pressed for time to get the gist of your clips at a glance. Transcripts can also be translated to other languages and expand your reach online.

Utilize Sets of Playlists

Rather than publishing videos as standalone broadcasts, think about uploading sets of related clips and arranging them as playlists. It’s been proven that videos are often ranked higher in the organic SERPs if they’re part of a playlist. A set of videos that reinforce each other can potentially bring in more views than a lone clip.

Do Your Keyword Research

Before composing videos, research keywords that you can base them on using the Google Ad Words Keyword Tool. Include a few major keywords or a central keyword phrase in the title of your video clip. In addition, include a few main keywords as well as some LSI keywords within your video description. Last but not least, ensure that your keywords are relevant to the material.

Don’t Forget About Annotations

Marking up your videos with helpful annotations can make them more interactive and useful to the average user. Whether you’re inserting URLs pointing towards your websites – quality websites mind you… (look at TopTenReview’s comparison chart for top web builders) or adding updates to older videos, annotating is a surefire way to increase overall views. More views means better rankings in the SERPs at the end of the day.


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